The WonderDog! was born with a cheerful and welcoming purpose: To bring happiness and the comfort of the good times that people feel when sharing the famous “dogão” / pressed hot dog (typical food from the streets of SP), to Brazilians who are far from home as well as to Americans in Orlando – USA .
We use the highest quality ingredients, with items purchased with environmental responsibility and inspired by homemade recipes in order to awaken your memory to the welcoming taste of a delicious hot dog thats tastes like home.
The brand carries a story of love, loss and courage of its founder, Mara Espadrezane. A hardworking, enterprising, courageous and intense woman who never takes the smile off her face and who is reborn through her dedication to Wonderdog!, after the death of her love and husband Ricardo Rojas, with whom she dreamed and planned to open this venture. In addition to Mara and Ricardo’s story, Wonderdog! also includes another story of encounter, love and care: the story of the Panda.
Panda was found wandering in the street, when he first appeared tired and hungry at Mara and Ricardo’s gate he was rescued by the couple and their two four-legged brothers, Candy and Mellow.
Panda chose Ricardo as his best friend and their relationship was beautiful and happy for a couple of years, until the day of Ricardo’s unexpected passing.
We chose Panda as the WonderDog mascot! to represent the love and strength of the family, and the relationship between Panda and Richard, so their love and friendship is honored this way.
In addition to this beautiful personal symbology, Panda’s life experience inspired our values and purposes as a company that translates into a social commitment. The Wonderdog! donates (value or %) of each hot dog sold to NGOs that rescue, care for and find new homes for abandoned or mistreated dogs in the city of São Paulo.
The professionals behind our hot dogs
Get to know our team
Panda
DEO (Dog Executive Officer)
Owner and majority holder partner of Wonderdog! Inspiration and founder of the company’s social branch and official hot dog taster.
Mara Espadrezane
CFA (Chief, Founder and Administrator)
WonderDog! Owner, administrator and team leader, as well as main assistant of Panda’s needs and demands.
Mission
The WonderDog! was born with a cheerful and welcoming purpose: To bring happiness and the comfort of the good times that people feel when sharing the famous “dogão” / pressed hot dog (typical food from the streets of SP), to Brazilians who are far from home as well as to Americans in Orlando - USA.
Values
Love, caring, generosity, creativity, constant evolution and respect.
Meat butchery at the São Paulo Municipal Market – “Mercadão”
Snack
Mara and Marcela start selling sandwiches from the trunk of a borrowed Brasília in front of a colleges as well as at nightclubs in Sao Paulo’s nightlife
Pure amore
Mara opens a coffee shop in SP called Puro Amore
EUA!
Mara migrates to Boston in the United States
Orlando
Mara moves to Orlando
Brazilicious
Mara creates “Brazilicious” and sells homemade Brazilian appetizers door to door at various Orlando’s outlets and commercial areas
Hummm Delicious
Mara creates “Hummm Delicious” with her friend and business partner Cris and starts to make and sell calzone and homemade bread
New brand
The brand and concept of Wonderdog! brazilian pressed hotdogs is born.